01 / 14

BRICOLE

THE FUTURE OF HOME SERVICES IN MENA

Connecting customers with trusted handymen instantly.

THE PROBLEM: OFFLINE CHAOS

USERS STRUGGLE

  • Lack of trustworthy reviews.
  • No standardized pricing.
  • Slow response times.

PROVIDERS STRUGGLE

  • No digital acquisition.
  • No reputation system.
  • Unstable word-of-mouth.

Our Solution

INSTANT SEARCH

Connect in minutes.

PROFILES

Experience & Location.

IN-APP CHAT

Privacy-first comms.

RATINGS

Trust-based system.

Product Flow

01
Open Bricole
Launch the app and get started instantly
Step 1 Step 2 Step 3 Step 4

The Opportunity

300M+
TARGET POPULATION
$50B+
ANNUAL SERVICE ECONOMY

MENA is one of the world's most underserved markets.

Why Now?

Smartphone Boom

Rising penetration across all demographics.

Market Shift

Demand increasing faster than supply visibility.

Digital Trust

Shift from informal networks to apps.

Blue Ocean

No dominant player—opportunity to be the OS.

EXPLOSIVE TRACTION

100k+
DOWNLOADS
$0.03
CPI
45k+
WORKERS
~500
USERS / day
10%
GROWTH
#1
TRENDING

AI-Powered Advantage

Visual Diagnosis

Photo → AI Identification of parts.

Tech Assistant

Chatbot guides through simple fixes.

Smart Matching

Proximity & Skill matching algorithm.

NLP Search

"Fix my sink" natural language.

EXPANSION STRATEGY

NEXT TARGETS

Saudi Arabia (KSA)

High ticket, massive expat population.

UAE

Premium market, digital-first.

PLAYBOOK

  • Local Teams: Scalable onboarding.
  • Marketing: Region-specific.
  • Localization: Darija, Masri, Khaleeji.

Monetization

Premium

$5/mo

Visibility + Badge.

Advertising

B2B

Sponsored listings.

Training

Fees

Certification pipeline.

Revenue Calculation

Assumptions (Year 3)

Total Users 1,000,000
Worker Base (40%) 400,000
Premium Adoption 8%
Subscription $5/mo

Revenue Model

Premium Revenue $1.92M
Advertising ≈ $1.1M
Training ≈ $300K
TOTAL / YEAR $3.32M

The Ask

$1.2M
20% Equity

Allocation

Customer Acquisition40%
AI Development30%
Scaling Verification20%
Product Refinement10%

The Team

Hakim Sif

FOUNDER

Math background. Serial app builder.

Rachid Hilal

OPS LEAD

Design, development, and acquisition.

BRICOLE

Let's build the infrastructure of tomorrow.